Connect withSouthern Alberta's Seniors
Every dollar invested here reaches the fastest-growing, most loyal audience in Southern Alberta: seniors who read cover to cover and trust who Unison recommends. Print, digital, TV and community events.
Who We Are
Your Partner in Reaching Seniors
Unison Alberta connects seniors in Southern Alberta with the information, services, and programs they need—and connects you with them.
53 Years of Trust
Readers have trusted Unison since 1973. Advertisers who appear consistently across our channels borrow that trust, and it compounds with every appearance.
Reach the Decision-Maker
66.7% of Unison's engaged audience is female, and 79% of Facebook followers are women aged 65+, the people making most day-to-day healthcare, housing and household decisions.
Presence Compounds
A single placement earns a glance. Showing up across print, digital, TV and events turns “I've seen that name” into “I know that name.”
A Growing Market
251,028 seniors call Southern Alberta home today, a number projected to reach 368,000 by 2045. This generation still reads print cover to cover while adopting digital at record rates.
Our Advertising Platforms
Monthly Newspaper
Southern Alberta's premier publication for seniors. Delivered to 400+ drop-off points with a 97% pickup rate, plus direct mail to 2,000 members, reaching 50,000+ readers in print and online.
Pricing
Advertising Packages
Unison News print packages for 2027. Every size includes full colour, and longer terms add more savings and more visibility.
1/2 Page (Vertical / Horizontal)
7.8" × 10.5" / 9.87" × 7"
Standard
$1,865
month-to-month
Silver
$1,770
Gold
$1,680
Platinum
$1,585
$1,865Save $95/mo
4 monthly insertions, full colour
- Full colour included
- Leaflet & brochure display at Kerby Centre
- 1 in-person info table placement
$1,865Save $185/mo
6 monthly insertions, full colour
- Everything in Silver
- TV ad display for 6 months (11 screens)
- Digital banner placement for 6 months
- 2 e-newsletter feature inserts
$1,865Save $280/mo
12 monthly insertions, full colour
- Everything in Gold, scaled to 12 months
- TV & digital banner for the full 12-month term
- 4 e-newsletter feature inserts per year
- 4 in-person info table placements per year
Advertising outcomes vary; Unison Alberta does not guarantee results. Final placement subject to availability.
| TV Ad Display | 11 screens across Kerby & Veiner Centre, full 12-month term | ~$2,580/yr |
| E-Newsletter Inserts | 4 features per year | ~$860/yr |
| In-Person Info Tables | 4 placements per year | ~$500/yr |
| Digital Banner Display | 12 months on UnisonAlberta.com | ~$2,580/yr |
Community Listing
$100/mo standalone
Just $50/mo as an add-on to any package.
Business Card & Community Listing: a 50% upfront commitment is recommended, plus an extra 5% off when paid upfront.
| Ad Size | Dimensions | Standard | Silver | Gold | Platinum |
|---|---|---|---|---|---|
| Front Cover Stripe(Vertical) | Front-cover position | $975 | $925 | $880 | $830 |
| Front Cover Stripe(Horizontal) | 9.87" × 3" | $1,885 | $1,790 | $1,695 | $1,600 |
| Full Page | 9.87" × 15" | $2,610 | $2,480 | $2,350 | $2,220 |
| 1/2 Page | 7.8" × 10.5" / 9.87" × 7" | $1,865 | $1,770 | $1,680 | $1,585 |
| 1/4 Page | 5.8" × 7.6" / 7.8" × 4.6" | $1,025 | $975 | $920 | $870 |
| 1/6 Page | 3.8" × 6" / 5.8" × 4" | $785 | $745 | $705 | $665 |
| 1/10 Page | 3.83" × 3.87" | $520 | $495 | $470 | $440 |
| Business Card | 3.86" × 2.5" | $250 | $240 | $225 | $210 |
2027 rates. Standard is the month-to-month full-colour rate; Silver, Gold and Platinum apply automatically when you book that term. Colour ads booked outside a package carry a 15% production surcharge (already included above). All prices before GST.
Unison Online
One brand, five digital touchpoints
Digital is a parallel path to the same trusted 55+ readers. Book any placement on its own, or bundle it with print.
Unison Online
UnisonAlberta.com
Where readers go for program info and to find advertisers directly. 170,169 page views in 2025.
E-Newsletter
Direct to inbox
153,000 emails sent in 2025. Standalone placements or bundled with print for compounding reach.
Social Media
Facebook, Instagram, LinkedIn & X
79% of Facebook followers are women 65+, the audience making most household purchasing decisions.
TV Display
Kerby Centre & Veiner Centre
On-screen at Southern Alberta's busiest seniors' hubs in Calgary and Medicine Hat.
UnisonTV / YouTube
Video & sponsor mentions
Short-form video placed alongside programming seniors already watch.
See where your ad appears
Each placement drawn to scale on the screen where readers see it.
XL Leaderboard
1200 × 145 px
$690 for 6 months
XL Billboard
1200 × 250 px
$1,170 for 6 months
E-Newsletter Ad
800 × 450 px
$615 for 3 months
Sponsored Content & Directory Page Banner
2750 × 756 px
$2,590 for 12 months
TV Ad Display (11 screens)
1920 × 1080 px
$215/mo
Digital-Only Rates
Reach on UnisonAlberta.com, the e-newsletter, or Kerby/Veiner TV screens without a print commitment.
| Placement | Standard · 1 mo | Silver · 4 mo | Gold · 6 mo | Platinum · 12 mo |
|---|---|---|---|---|
| XL Leaderboard BannerUnison News page | $125/mo | $480 | $690 | $1,260 |
| Large Website BannerDirectory page | $215/mo | $820 | $1,170 | $2,220 |
| TV Ad Display11 screens, Kerby + Veiner | $215/mo | $820 | $1,170 | $2,220 |
| E-Newsletter Ad Insert11,000+ subscribers | $215/mo | $820 | $1,170 | $2,220 |
| Host a Live PresentationKerby or Veiner Centre | $325/mo | $1,240 | $1,770 | $3,300 |
| Logo in Online Class Promo/RecordingsActive Aging online classes | $110/mo | $420 | $600 | $1,140 |
| Host an Online PresentationRecorded / streamed | $540/mo | $2,060 | $2,910 | $5,520 |
Silver, Gold and Platinum show the total for the term (5%, 10% and 15% off). All prices before GST.
XL Leaderboard (1200 × 145 px)
6-month term
$690
XL Billboard (1200 × 250 px)
6-month term
$1,170
E-Newsletter Ad (800 × 450 px)
3-month term
$615
Sponsored Content + Directory Page Banner (2750 × 756 px)
12-month term
$2,590
Video & Digital Packages
New for 2027Bundled video, TV, e-newsletter and social reach. Introductory pricing, so ask about availability.
Add-on for current Unison News, TV screen or e-newsletter advertisers
- 4 video sponsor mentions/yr
- Logo on the video end-card
- 1 bonus e-newsletter mention
- 1 dedicated social media shout-out
- Year-end usage & reach summary
- 6 video sponsor mentions/yr, guaranteed scheduling window
- Logo on the video end-card
- 2 bonus e-newsletter mentions
- 2 dedicated social media shout-outs/yr
- 3-month leaflet, brochure & business card display
- Semi-annual usage & reach summary
- 8 video sponsor mentions/yr, guaranteed scheduling window
- Logo on the video end-card
- 4 bonus e-newsletter mentions
- 4 dedicated social media shout-outs/yr
- 6-month leaflet, brochure & business card display
- 1 online presentation / info session
- Quarterly usage & reach summary
Sponsor mentions are integrated into content, not a separate ad break; Unison retains creative control. Reporting covers what we can reliably measure: visits and clicks, opens, social reach and video reach.
Annual Publication
Services & Housing Directory
160+ high-gloss pages and 45,000 copies distributed to 2,000+ locations across Southern Alberta. It's the reference seniors, caregivers and medical professionals keep all year, with a responsive online version.
| Placement | Dimensions | 2027 Rate |
|---|---|---|
| Front Cover Sponsor | 7" × 2.25" banner + full page | $5,775 |
| Back Outside Cover | 7" × 9.46" | $4,620 |
| Inside Cover (front or back) | 7" × 9.46" | $3,885 |
| Full Centre Page (1 of 8) | 7" × 9.46" | $3,465 |
| Front Pages, Premium (1 of 6) | 7" × 9.46" | $3,150 |
| Full Page | 7" × 9.46" | $2,835 |
| 1/2 Page (Centre) | V 3.42" × 9.46" / H 7" × 4.65" | $2,310 |
| 1/2 Page | V 3.42" × 9.46" / H 7" × 4.65" | $2,050 |
| 1/4 Page | 3.42" × 4.65" | $1,365 |
| Placement | Dimensions | 2027 Rate |
|---|---|---|
| 1/2 Page | V 3.42" × 9.46" / H 7" × 4.65" | $1,575 |
| 1/4 Page | 3.42" × 4.65" | $945 |
| Business Card (services section) | 3.42" × 2.25" | $580 |
| 1/4 Page Housing Listing* | 3.42" × 4.65" | $260 |
| Service Listing Only | Name, contact & 30-word description | $105 |
*1/4 housing listing included free with any full-page ad.
Directory Ad Dimensions
Full Page
V: 7" × 9.46"
1/2 Page
V: 3.42" × 9.46" · H: 7" × 4.65"
1/4 Page
V: 3.42" × 4.65"
Front Cover Banner
H: 7" × 2.25"
Business Card
H: 3.42" × 2.25"
1/4 Page Housing Listing
V: 3.42" × 4.65"
Service Listing Only Sample
- Name
- 123-456-7890
- Address
- Website
- About (30-word limit)
Free brochure display
Every Directory ad now includes leaflet & brochure display at Kerby Centre, automatically.
Two-ad discount
Save 10% when you run two ads of equal value.
Lock in your 2028 rate
The 2027 ad deadline was October 5, 2026. Multi-year advertisers can lock in their 2028 Directory rate now.
The Digital Amplifier Bundle
Three placements worth $200/month each on their own, bundled at 50% off when paired with your Directory ad.
TV Display
11 screens, Kerby Centre
$200/mo value
4 E-Newsletter Inserts
across the year
$200/mo value
Bottom Banner
on UnisonAlberta.com
$200/mo value
Combined value
$600/mo · $7,200/yr
Your investment, 50% off
$3,600/yr
Billing: $3,600 paid annually (preferred) · 2 instalments of $1,800 · 3 instalments of $1,200. The 50% rate applies either way.
Enhance Your Campaign
Add-Ons & Sponsorships
Add-ons for any booking, plus sponsorships that put your brand in the room with seniors and caregivers.
Add to any booking.
Community Listing (Unison News)
$100/moA short listing in Unison News. 50% upfront commitment recommended; extra 5% off when paid upfront.
or $50/mo added to any package
Community Service Listing (Directory)
$502027 Services & Housing Directory listing with a QR link.
per listing
In-Person Workshop
$35/hourHost a session at Kerby or Veiner Centre. Booking and minor charges arranged with our Facility team.
flat rate
Editorial Content
From $430Sponsored articles in Unison News, from 200 to 800 words. Submitted as Word documents.
see Specs
Add to any booking.
Community Listing (Unison News)
$100/moA short listing in Unison News. 50% upfront commitment recommended; extra 5% off when paid upfront.
Community Service Listing (Directory)
$502027 Services & Housing Directory listing with a QR link.
In-Person Workshop
$35/hourHost a session at Kerby or Veiner Centre. Booking and minor charges arranged with our Facility team.
Editorial Content
From $430Sponsored articles in Unison News, from 200 to 800 words. Submitted as Word documents.
Technical Details
Specs & Deadlines
Everything you need to prepare your advertising materials.
Unison News Print Ad Dimensions
Front Cover Stripe
VerticalFront-cover position
From $830/mo in full colour
Front Cover Stripe
Horizontal9.87" × 3"
From $1,600/mo in full colour
Full Page
Vertical9.87" × 15"
From $2,220/mo in full colour
1/2 Page
V / H7.8" × 10.5" / 9.87" × 7"
From $1,585/mo in full colour
1/4 Page
V / H5.8" × 7.6" / 7.8" × 4.6"
From $870/mo in full colour
1/6 Page
V / H3.8" × 6" / 5.8" × 4"
From $665/mo in full colour
1/10 Page
Vertical3.83" × 3.87"
From $440/mo in full colour
Business Card
Horizontal3.86" × 2.5"
From $210/mo in full colour
| Ad Size | Dimensions (V / H) | Black & White | Full Colour |
|---|---|---|---|
| Front Cover Stripe(Vertical) | Front-cover position | — | $975 |
| Front Cover Stripe(Horizontal) | 9.87" × 3" | — | $1,885 |
| Full Page | 9.87" × 15" | $2,270 | $2,610 |
| 1/2 Page | 7.8" × 10.5" / 9.87" × 7" | $1,620 | $1,865 |
| 1/4 Page | 5.8" × 7.6" / 7.8" × 4.6" | $890 | $1,025 |
| 1/6 Page | 3.8" × 6" / 5.8" × 4" | $680 | $785 |
| 1/10 Page | 3.83" × 3.87" | $455 | $520 |
| Business Card | 3.86" × 2.5" | $215 | $250 |
Full colour is included at no extra charge in every package. Colour ads booked outside a package carry a 15% production surcharge, already reflected above. All prices before GST.
Questions
Frequently Asked Questions
Common questions about advertising with Unison Alberta.
Get Started
Request Availability
Ready to connect with Southern Alberta's seniors? Let's discuss your advertising goals.
Custom Quotes
Need a different mix? Most of our best partnerships are custom-built across print, TV, e-newsletter, workshops and the Directory, with rate protection for multi-year partners. Ask for a custom quote.